The brand of the logo is the perception formed by the audiences. This perception is the result of the logo, visuals, identity program, messages, products, and actions. Identity is the combination of the logo, visual system (typeface, colors, imagery), and editorial tone works together to form a unique and consistent messages. Great trend simplicity is the best & easy to remember. Like clothes & sneakers, logos have trends too. It is quite clear how far we’ve come in terms of simplification and clean design.
These are what we’re predicting for the top logo design trends:
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Overlapping
With overlapping gradients the logo looks clean and memorable. This unique style of logo used simple geometric forms. Allows the logo to stand out and capture the attention of the target market. Using this technique can make a great difference.
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Lettering
Logos that use lettering look elegant and refined. Although hardly an innovative style, lettering is the best choice for certain categories of companies. Hotels, cafes, and restaurants choose lettering to communicate sophistication and professionalism.
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Geometric
Geometric is highly effective at creating stylish and dinamic. Mostly used colorful polygons, both symmetrical and asymmetrical.
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Stencil
Mostly stencil concept logos are used the broken typography or words to visually communicate openness, memorable and catchy. Stencil fonts available in all sizes and forms, which is can find for nature and purpose of business suits.
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